Showing posts with label Joe Fresh. Show all posts
Showing posts with label Joe Fresh. Show all posts

3.22.2013

A print piece, finally. Momma's proud!

MY WORK WAS ACTUALLY PUBLISHED IN PRINT THIS WEEEEK!

There. I got it all out. I'll stop yelling now. IT'S JUST SO EXCITING! After years of writing articles for student papers and magazines, and magazine websites, I finally got an feature story published in an actual national newspaper. One of my favourite university profs once told me that your first print piece should be something you treasure and that it's totally not a loser thing to frame it and put it up on your wall as inspiration. I might just do that. I'd need to find a big frame though. It's kind of a full page spread (bahahhahahh!!!).

Prep a Porter, a designer rundown by Elayne Teixeira-Millar
published in the Tuesday March 19 2013 edition of the National Post.
If you had the pleasure of stumbling upon my article in Tuesday's edition of the National Post you may ignore the remainder of this post. For everyone else, please give my designer cheat sheet a read. It's a rundown of what shows to look out for at Toronto Fashion Week and I'm pretty proud of it.



I had originally wanted to post this announcement with a Spring 2013 trend recap but since I'm drowning in Fall 2013 stuff (fashion calendars are so annoying...it's almost spring and they have me studying turtle necks, leather pants and wool coats..) I just simply don't have the time. Maybe next week?

The online edition, for those who think papers are dead.
nationalpost.com

10.21.2011

TFW S/S12 Day 3: Joe Fresh loves NEON

I love the word neon and if it were up to me it would always be capitalized. NEON is in your face, bright, bold and out there and that was exactly what the Joe Fresh s/s collection was going for. The collection was all about the NEON leather cropped pants in orange, yellow, bright green, and baby blue. The 70's-inspired designs were modern, simple, clean and fresh (haha....). There were long flared pants, white turtle necks and lots of bright colours. The models wore amazing white platform sandals - right out of the 70s.

Fred from Scooby Doo- white turtle neck and neon orange trousers
neon leather cropped pants (also shown in neon green)

Backstage at Toronto Fashion Week- Spring Summer 2012

In late September I applied for a volunteer position at Toronto Fashion Week. I thought it would be a great way to get myself into the Canadian fashion scene and find something worthwhile to write about for this blog. I was hired as a backstage hand and dresser. Even though I was bossed around by almost everyone, I had the opportunity to see, touch, photograph, and analyze some of Fashion Week's most important lines. On my first shift, day 3 of FW, I dressed models for Korhani Home, snuck into the Pink Tartan show, and dressed models for Joe Fresh. It was a great experience. I have so much to stay about the lines and I have really crappy Blackberry photos of my favourite pieces. So stay tuned, they should be up as soon as I figure out how to do so.

Korhani models- 80's rocker and Malibu beach inspired designs